International guide

SmartScout Marketplaces: What Works in Each Amazon Country (12 Markets Tested)

SmartScout covers 12 Amazon marketplaces, but it doesn't offer the same features in all of them. The difference matters before you pay: if you sell on Amazon.in or Amazon.ae and buy a plan for its keyword tools, you'll find they aren't there.

We ran real queries in every marketplace on Nov 9, 2026 to show exactly what you get in each, what the data looks like in practice, and where we'd be careful. This guide is in English because it's written for sellers in the UK, India, the UAE, Australia and Canada, plus anyone selling across several Amazon stores. We have separate, locally researched guides in German, Japanese, Spanish for Spain and Spanish for Mexico.

The short version

• Full keyword data in 3 markets: US, UK and Germany get search volumes, Share of Voice, Ad Spy and reverse ASIN lookups.
• Product, brand, seller and category data in all 12: US, UK, Germany, Canada, Mexico, India, Italy, France, Spain, Japan, Australia and the UAE.
• TikTok Shop and product-attribute data: US only.
• Not covered: Brazil, Netherlands, Sweden, Poland, Saudi Arabia, Singapore and other Amazon stores.
• Best plan outside the US, UK and Germany: usually Business ($299/month), because brand share within a subcategory is the most useful tool when there's no keyword data. In the UK, Essentials is a real option because the keyword tools work there.

What works in each marketplace

We haven't confirmed whether every self-serve plan includes all 12 marketplaces. Check the SmartScout pricing page or ask their support before you buy if you need a specific one.

SmartScout prices in local currency

Code THESCOUT25 takes 25% off the first 3 months on monthly billing, or the whole first annual invoice on yearly billing. Our pricing guide explains what each plan includes.

United Kingdom: the one full-featured market outside the US and Germany

The UK has everything, so you can follow a trend from revenue down to the searches behind it. One example from our pull: Eye Balms is among the fastest-growing UK beauty subcategories, at about £350,000 a month in our snapshot.

Its 12-month growth score is 8.12, and its revenue history shows how fast that happened. Estimated revenue was £37,800 in Sep 2025 and £682,400 in Sep 2026, about 18x in a year. Searches grew far less. "Eye balm" had 2,456 searches in Nov 2025 and 3,247 in Oct 2026 (+32%), with a peak of 6,236 in Feb 2026. "Eye balm stick" went from 1,698 to 2,291 (+35%).

Revenue growing 18x while generic searches grew about a third suggests the money isn't coming from more people searching "eye balm". It's more likely coming from a few products or brands that shoppers find by name, through ads, or from social media. We couldn't confirm that: SmartScout's UK brand-share query for this subcategory came back empty, which is itself worth knowing. When you see a gap like this, the next step is to open the top products and check their brands by hand.

The same trend shows up in Germany, where Augenbalsame (eye balms) shows a 12-month growth score of 9.68, at about €261,000 a month. Spotting a trend in two markets at once is one of the things a multi-market tool is good for.

Plan advice for UK sellers: Essentials ($119/month) if you mainly need keyword research and brand data. Business ($299/month) if you also need brand share within subcategories or large exports.

India: grocery is where the growth is

In our pull, the fastest-growing large subcategories on Amazon.in were almost all grocery:

(The growth score is SmartScout's 12-month growth metric for the subcategory; higher means faster growth. We use it to compare subcategories, not as a percentage.)

That's a different picture from what most guides to selling on Amazon India suggest, which tend to focus on electronics and fashion. It lines up with Amazon pushing grocery and fast delivery in India, though we haven't verified the cause. Grocery comes with its own rules (food licensing, shelf life, price-sensitive buyers), so treat it as a signal to research, not a recommendation.

Something to watch: SmartScout showed 0% Chinese-seller share for every Indian subcategory we checked. That probably means the metric isn't populated for India rather than that there are no Chinese sellers. Don't rely on it there.

Plan advice for India: there's no keyword data, so Basic gives you product estimates and not much more. Business is where the tool becomes useful, because brand share tells you how concentrated a subcategory is. At about ₹28,000 a month it's a real cost, so the annual plan with THESCOUT25 makes the most sense if you'll use it all year.

United Arab Emirates: use the growth numbers with caution

Amazon.ae data covers products, brands and subcategories, and is useful for sizing a market and finding who leads it. In our pull, though, the 12-month growth scores for the top UAE subcategories clustered at almost exactly 10 (Video Lights 10.00, On-Dash Cameras 9.98, Motherboards 9.97, Micro SD 9.93, Frying Pans 9.90, and so on), which looks like a ceiling in the metric rather than real, identical growth. Chinese-seller share also read 0% everywhere, as in India.

So for the UAE, we'd use SmartScout for revenue and brand concentration and ignore its growth score and seller-origin figures until they look more varied. We haven't confirmed with SmartScout why these values look the way they do.

Australia: steady, with fewer breakout categories

Australia looked calmer than the other markets in our pull. Two large electronics subcategories we checked: PC Gaming Keyboards at about A$1.47M a month (12-month growth score 1.07) and Open-Ear Headphones at about A$1.14M (0.61), far below the 8+ scores we saw for eye balms in the UK or grocery in India. Month-over-month growth for Australia's biggest top-level categories (Electronics, Home, Beauty) was close to zero. Chinese-seller share again showed 0%, so the same caveat applies.

For an Australian seller, that's not bad news: steady categories reward better listings and pricing more than speed. Brand share (Business plan) is the most useful view here too.

Canada, Italy, France and the other markets

Canada, Italy and France have the same data as India and Australia: products, brands, sellers, subcategories and history, without keywords. We've published locally researched guides for Germany, Japan, Spain and Mexico, each with a real category case study:

• Germany: electric blankets, a €1.6M-a-month seasonal market where two brands hold over 60%.
• Japan: stickers, which grew 21x into a Jan 2026 peak and then fell 86%.
• Spain: anti-wrinkle devices, where one brand holds 83.6% of revenue.
• Mexico: smartwatch bands, which nearly tripled in a year without a crash.

Which plan for which market

See SmartScout plans: 25% off with THESCOUT25 →

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